Step 1: define the objective
Choose whether the campaign is primarily about lead generation, awareness, traffic, product launch support or reward fulfilment.
Step 2: map the journey
Decide whether the form appears before gameplay, after gameplay or in a staged flow. Most lead-generation campaigns perform best with a short form before reveal.
Step 3: configure prizes and outcomes
Use controlled prize logic, sensible stock assumptions and campaign-specific win messaging.
Step 4: launch and measure
Review participation, completion and lead quality rather than focusing only on raw traffic volume.